"strategy"

32 results:
Five Things Every Executive Needs to Know about Ideation

Five Things Every Executive Needs to Know about Ideation

All successful people are big dreamers - creative in every aspect of managing their career. However, when in a position of…

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Should You Refine or Redesign?

Should You Refine or Redesign?

For any regional or national brand, a website redesign is a substantial project on many fronts. It can take months, even…

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Build a better product by spending less time planning.

Build a better product by spending less time planning.

I’m a morning person. I enjoy rising early to plan my day and anticipate what I’ll accomplish. This routine provides clarity…

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Supporting Your Team When They’re Working Remotely

Supporting Your Team When They’re Working Remotely

The status of the Coronavirus has now reached the level of a pandemic. Major sports leagues, concerts, schools and…

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A Culture of Caring Part 2: Managing Your Newly Remote Team in Unprecedented Times

A Culture of Caring Part 2: Managing Your Newly Remote Team in Unprecedented Times

Many of us had no idea that our work worlds would be turned upside down when we first heard “Covid-19” on the news. Yet here…

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What is Data Encryption and Why Is It Important?

What is Data Encryption and Why Is It Important?

A majority of businesses today have quite a lot of private information and data stored digitally, whether it’s in the cloud…

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What are the 4 Types of System Integration

What are the 4 Types of System Integration

Many companies use multiple systems in their everyday business operations. One system might act as a CMS for ecommerce…

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A Culture of Caring Part 1: Managing Your Team in a Work from Home World

A Culture of Caring Part 1: Managing Your Team in a Work from Home World

Not too long ago, the concept of “working from home” was out of reach for the majority of Americans. Resources didn’t allow…

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How to Manage Budget and Deadlines on Agile Projects

How to Manage Budget and Deadlines on Agile Projects

Software projects are notorious for taking longer than expected to deliver. As a result, those projects cost more than…

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The Dangers, and Benefits, of Software Fidelity

The Dangers, and Benefits, of Software Fidelity

Cost is a fundamental constraint of all software projects. Engineering software is a complex practice, full of rabbit trails…

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Five Things Every CEO Needs to Know about Software Design

Five Things Every CEO Needs to Know about Software Design

There is an old adage, “Design is thinking made visible.” This is an absolute truth in the digital age. As a CEO it is…

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Debunking the Parable of the Product Roadmap

Debunking the Parable of the Product Roadmap

Last year I went on a speaking tour across the United States. During that time, I attended many Agile conferences, meetup…

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Why your developers should think more like a designer

Why your developers should think more like a designer

Software exists to create an experience for a user, be it solving a problem or some other business value. Any development…

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How to Improve Search Engine Ranking in 2021 Using Google Lighthouse

How to Improve Search Engine Ranking in 2021 Using Google Lighthouse

Google continuously makes changes to its algorithm throughout the year, but the first quarter of 2021 should bring some…

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Walkthrough of a Google Lighthouse Report

Walkthrough of a Google Lighthouse Report

In our recent post, How to Improve Search Engine Ranking in 2021 Using Google Lighthouse, I reviewed Google Lighthouse, how…

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What is Customer-Centric Web Design & Why Is It So Important?

What is Customer-Centric Web Design & Why Is It So Important?

People that are unable to identify what a company actually does, or if they grow frustrated while trying to find out more…

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How to Increase Website Traffic & Sales with Videos

How to Increase Website Traffic & Sales with Videos

A well thought out and professionally executed video strategy can be a game changer for any company. People love to watch…

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Lifespan of Social Media Posts in 2021: How Long Do They Last?

Lifespan of Social Media Posts in 2021: How Long Do They Last?

Knowing the lifespan of your social posts can help you better plan your marketing strategy. We explore what those lifespans…

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E-commerce SEO & How to Increase Organic Traffic

E-commerce SEO & How to Increase Organic Traffic

Building a strong SEO foundation will give search engines the information they need to determine how relevant your content…

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The Pros and Cons of Custom Software Devices in Healthcare

The Pros and Cons of Custom Software Devices in Healthcare

The healthcare industry is quite unique when it comes to technology. One of the main reasons for this is that industry…

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2020 Digital Shelf Virtual Summit Session

2020 Digital Shelf Virtual Summit Session

Our CEO, Josh Walsh, was invited to take part in a conversation with Salsify as part of their Digital Shelf Institute, the…

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What the Dominos ADA Court Ruling Means for Website Owners

What the Dominos ADA Court Ruling Means for Website Owners

For anyone not familiar with the ruling made by the Ninth District Court of Appeals on Tuesday, they found that Domino’s…

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How to Improve User Experience Using Path to Purchase

How to Improve User Experience Using Path to Purchase

Each consumer has their own unique customer journey when they buy from your online catalog. Similarly, there are paths of…

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COVID-19:  Free E-commerce Support for Retailers in Need.

COVID-19: Free E-commerce Support for Retailers in Need.

The Refinery has felt our share of economic struggle over the last 19 years. I started the company in 2001 during the…

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5 Tips For Using UX to Ensure Development Success

5 Tips For Using UX to Ensure Development Success

Your stakeholders are on board. You have your development team scheduled and ready to go. You’ve drafted requirements based…

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How to Help Increase Ecommerce Sales Using Google Images

How to Help Increase Ecommerce Sales Using Google Images

Did you know that approximately 75% of internet users in the United States regularly search for visual content before they…

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Can You Afford to Have Your Content Go Unnoticed?

Can You Afford to Have Your Content Go Unnoticed?

We’ve all heard it a million times - content is king. We get it. Content you post online needs to be relevant, useful,…

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What can Marie Kondo and Tidying Up Teach Us About Marketing

What can Marie Kondo and Tidying Up Teach Us About Marketing

If you’re not familiar with Marie Kondo, she is a recently famous organizing consultant, best-selling author and star of the…

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10 Ecommerce Holiday Planning Tips for 2020

10 Ecommerce Holiday Planning Tips for 2020

The year 2020 has been a crazy one to say the least. Covid-19, masks, social distancing, businesses closing, and the list…

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7 Ways to Optimize Your Ecommerce Product Pages

7 Ways to Optimize Your Ecommerce Product Pages

Our Path to Purchase Map provides key metrics, benchmarks and best practices when evaluating the overall effectiveness of…

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How to Create Buyer Personas to Better Understand Your Customers

How to Create Buyer Personas to Better Understand Your Customers

If you’re selling products or promoting services you offer online, you likely have a good idea who your customers are. This…

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How to Increase Your E-commerce Conversions & Sales

How to Increase Your E-commerce Conversions & Sales

As any business owner or marketing manager who deals with e-commerce knows, increasing website conversions and sales is…

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