The Refinery - Cleveland Web Design Firm

Our Story

For nearly 20 years we’ve written, designed and developed iconic online product catalogs that have reached tens of millions of consumers around the world.

A Product Marketing Agency in Cleveland

The Refinery builds online product catalogs which never lose sight of the humans who use them. We've created robust online catalogs for national brands, growing product companies, and B2B manufacturers.

We are a Cleveland based, software development and design consultancy. We design and build online catalog websites, ecommerce stores, product configurators, calculators and B2B sales productivity tools.

In 2016, we were recognized as Cleveland's fastest growing company in our category.

Amanda Smith
Amanda Smith
Brady Bonnette
Brady Bonnette
Brian Hart
Brian Hart
Daniel Vivacqua
Daniel Vivacqua
Dave Goerlich
Dave Goerlich
David Coffield
David Coffield
Jeremy Walsh
Jeremy Walsh
Joe Bencar
Joe Bencar
John O'Donnell
John O'Donnell
Jonathan McGaha
Jonathan McGaha
Jordan Owens
Jordan Owens
Josh Walsh
Josh Walsh
Julie Symonds
Julie Symonds
Lily Krichels
Lily Krichels
Lakshami Mahajan
Lakshami Mahajan
Megan Conway
Megan Conway
Megan McCoy
Megan McCoy
Russ Lephew
Russ Lephew
Tim Boesel
Tim Boesel
Chris Violette
Chris Violette

Our Team

Who we are.

In 2001 we were hired by our first customer, an independent jewelry designer, to build an online store to sell her boutique jewelry. We worked closely with her for the next 6 years to build and improve an ecommerce website that took her from a local business to a national influence.

This project taught us a lot about the change we want to see in the industry. We believe in the relentless pursuit of intuitive user experiences. We’ve proven, time and time again, that designing simple and clear interactions with your customers leads to increased engagement, sales and loyalty.

Over the last two decades, The Refinery has been contributing to the development of User Experience (UX) tools and techniques that have become mainstream best practices for Agile product development. The Agile design techniques we’ve helped pioneer are now taught at colleges and universities across the country.

As our company has grown, both in size and reputation, our capabilities have grown as well. Our UX design team has grown to include researchers, interaction designers and graphic designers. We’ve added a software development teams to build custom software applications for our clients. Lastly, we’ve built a digital marketing team to manage marketing automation and content campaigns.

When it comes to strategy, design, development or marketing of your digital product catalog, The Refinery employs some of the most respected talent in the country.

Built in Cleveland

What we believe.

We believe that the world around us grows stronger when we work in service of those around us. Our vision, our business model and the resulting processes are built to create sustainable, mutual value with our customers. We act more like your partner then we do your vendor.

Our average customer works with us for more than 3 years, and some for more than 10. We do that without the use of long-term, “lock in” contracts that are the backbone of so many of our competitor’s businesses. We want you to hire us because we continually deliver the highest value, not because you’re stuck with us.

This approach makes us picky about who we accept as a new client. We regularly turn down customers who insist upon approaches or business terms that do not pursue the highest value for the world. We’re all in this together, for the long haul.

Who we aren’t.

There are plenty of great digital agencies out there. We get it. What sets us apart from other agencies is who we're not. We’re not the agency that’s going to tell you just what you want to hear, regardless of the implications to your business. If you’re looking for “yes” men/women, you won’t find them at The Refinery. We’re here to offer you the highest possible value. Sometimes that means challenging your ideas and working alongside you to discover alternative, more efficient solutions to your problems.

Life isn’t perfect and neither are we. But we are a group of honest, hardworking and talented professionals who look forward to working with the same type of customers, helping them to accomplish their goals and ultimately grow their businesses.

Join our team.

Looking for your next opportunity? The Refinery may be a great place for you.

Our Capabilities

Website Design

  • Design
  • HTML/CSS
  • Javascript
  • Wireframes
  • Responsive
  • Dev Ops
  • Launch

User Experience

  • User Observations
  • Strategy
  • Information Architecture
  • Personas
  • Research
  • Prototyping
  • Card Sorting
  • Sketching

Software Development

  • Requirements
  • API Development
  • Database
  • Mobile App Development
  • Ruby Development
  • System Integration
  • Testing

Digital Marketing

  • Marketing Strategy
  • Content Writing
  • Search Engine Optimization
  • Social Media Management