The Refinery - Cleveland Web Design Firm

UX & Web Design Built Around Your Customers

We work with marketing professionals and their agencies to rethink how their websites are designed, focusing on the user's experience and behavior, so we can create optimal paths to convert.

The results? More sales, leads and loyal customers.

We work with marketers and their agencies to improve their digital shelf.

Improve customer experience on your website

Increase e-commerce conversion rate

Drive more qualified people to your website

Attract new customers through content marketing

Sync your data with your ERP

Collect analytical data to make smarter decisions

Increase repeat business from both new and existing customers

Promote operational efficiency through custom quoting / product lookup tools

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The Refinery E-Commerce Platform

Illustration of Refinery people


We’re the agency you’d bring home to meet your mom. We’re a service-focused team of designers, developers and marketers.

We believe in partnerships — we are successful only as a result of making you successful. We don’t employ long-term contracts, proprietary software, or other lock-in techniques that the traditional agency does.

Illustration of Refinery E-Commerce Platform tools


We couple leading industry content management, e-commerce, content syndication and related utilities into an easy to use website.

We empower marketers to control their own content. Our platform is perfect for brands looking to stay in control of their own content and campaigns.

“I've worked with a lot of different vendors and partners in my career. I definitely think their account management, attention to detail and customer service is one of the best I've ever seen.”

Lisa Hudak
Duck Brands - Senior Digital Marketing Manager

Do you fully understand your customers Path to Purchase?
We can help.

Path to Purchase Map


Measure the effectiveness of your current efforts against our proven path to purchase map.


Discuss your strengths and weaknesses and strategize about how you can capitalize on them.


Build new features and functionality that will drive your strategy forward.

What makes our approach so different?

Do you know where your lost sales are going? We use our proven Path to Purchase map, continuously evaluating your website across dozens of criteria which are critical to your success. Throughout this process, we identify opportunities to capitalize on your strengths, improve any weaknesses in your customer journey, and fill in the functional gaps your users are experiencing.

Beyond just strategic insights, The Refinery will give you an actionable plan of prioritized projects for success. Our team will then work with your internal team and/or agency to execute each of these projects.

Learn more about our approach.

What’s My Investment?

What are lost sales costing you daily? Monthly? Annually? How many potential opportunities are you missing out on because people can't find you? How much are you spending on ineffective marketing strategies? How many people visit your website without ever making a purchase?

A lack of insight could be costing you a great deal.

Get Your Free Analysis

Try us out. We’ll review one of your products, put together a personalized report, and walk you through it.

Get Started

Let's Talk

We'd love to get to know you better to see how we may be able to help.

Schedule Call