Customer loyalty is earned by telling a brand story that emotionally resonates with your customers. We all have our favorite brands in fashion, technology, food, cars, etc. In this article we’ll break down what makes customers loyal to a brand, how you can position your own brand to earn that loyalty, and how to improve the design of your e-commerce store to capitalize on it.
On February 19th of this year, Apple made a fairly big announcement during a face-to-face meeting of the CA/Browser Forum (CA/B Forum). This forum is where the industry standards group convenes, and it consists mainly of certificate authorities as well as several of the major browsers.
Our Path to Purchase Map provides key metrics, benchmarks and best practices when evaluating the overall effectiveness of your online catalog. Through the development of this map, we’ve identiﬁed 7 critical components the best converting product detail pages have and created an actionable checklist for you to reference on your own product pages.