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Dave Goerlich

Why We Love Building SaMD: BloodHub

At The Refinery, we have designed and built a huge variety of software, applications, portals, websites, etc. for multiple industries and sectors. And sure, they have an impact on people's lives in one way or another. But designing and developing SaMD (software as a medical device) is different,…

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Steve Fox

Manufacturing Success Runs on Teamwork, Just Like Football

Game Planning for the Plant Floor As a veteran of manufacturing, I've learned that overseeing a smooth-running production floor isn't so different than being a football coach prepping the team for a big match-up. The environments and goals may seem totally disparate at first glance, but many of the…

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Steve Fox

"Cooking up" The Right Team

Hey everyone, it's your pal Steve Fox here. And I've got a piping hot business tip for you - treating your employees right is a lot like cooking up the perfect dish! Stick with me, this analogy's got all the ingredients for success (see what I did there?). First, you need quality main ingredients…
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Steve Fox

Lessons from the Orchard: When Selling, Think Like a Farmer First

As long as I've been in sales the one thing that always rings true is - investing in customer relationships is like planting and nurturing a fruit tree. With careful cultivation over time, both will flourish and reward you bountifully. Choosing the right prospect is like picking an ideal planting…
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Steve Fox

How to Block and Counter Sales Objections Like a Black Belt




Selling software is a lot like martial arts - bare with me here. As a salesperson, handling objections can feel like going one-on-one against a prospect trying to block your pitch. While the physical stakes may be lower than in karate (no body slams please), mastering some key martial arts skills can help turn you into an objection-handling black belt.

Let’s break down some moves:

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Steve Fox

Brain-Computer Interfaces for the Treatment of Neurological Disorders

Brain-Computer Interfaces (BCIs) have emerged as a revolutionary technology that enables direct communication between the human brain and an external device. BCIs have the potential to transform the way we interact with technology and help people with neurological disorders regain control over…
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Steve Fox

The development of personalized medicine and its potential to improve patient outcomes

In recent years, the healthcare industry has seen an explosion in the amount of data generated from patient records, medical devices, and other sources. This data, often referred to as big data, has the potential to revolutionize the way healthcare is managed and delivered. By leveraging the power…
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Steve Fox

Collaborative Robots: The Benefits of Human-Robot Collaboration in Manufacturing

Collaborative robots, or cobots, are a type of robot designed to work safely alongside human operators. These robots are becoming increasingly common in manufacturing facilities around the world, and for good reason. In this blog post, we'll explore the benefits of human-robot collaboration on the…
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Steve Fox

The Future of Healthcare: How Wearable Medical Devices are Changing the Game

Wearable medical devices are revolutionizing healthcare by providing patients and healthcare providers with real-time data to better monitor and manage chronic conditions. These devices are designed to be worn on the body, collecting and transmitting data to healthcare providers, allowing for…
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Steve Fox

From CAD to Finished Product: The Manufacturing Process of Medical Devices

The manufacturing of medical devices has advanced significantly thanks to the latest manufacturing techniques. In this blog post, we will explore the manufacturing process of medical devices, from Computer-Aided Design (CAD) to the finished product, and highlight how advanced manufacturing is…
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Steve Fox

Challeges in the Future for Manufactoring Industry

As technology continues to advance, so does the manufacturing industry. With the development of advanced manufacturing techniques, we are now able to produce complex products at a faster and more efficient rate than ever before. However, these advancements also come with their own set of challenges…
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Steve Fox

Customize SAP

SAP has created some of the most popular business applications like Concur, BTP, Arena, Aktie, and Hana. Even though their software is excellent, most companies will need to modify it or integrate it with others at some point. "Company intelligence" (BI) refers to the process of gathering data for…
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Steve Fox

Software Success

At the Refinery, one of the biggest obstacles to developing new software is figuring out how to incorporate it into the clients' existing technology infrastructure. Listed below are the top ten tactics that have helped us achieve success. Successfully implementing new software inside an organization requires careful preparation and supervision. The following are ten techniques that have proven effective in facilitating the adoption of new software within an organization:

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Steve Fox

How Venture Capital Decides On The Start Ups They Work With

Venture capital (VC) firms are known for their critical role in funding and supporting early-stage start-ups with high growth potential. However, the decision-making process for VC firms to invest in a particular start-up is complex and multifaceted. VC firms use a combination of factors to…
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