Our Path to Purchase Map provides key metrics, benchmarks and best practices when evaluating the overall effectiveness of your online catalog. Through the development of this map, we’ve identiﬁed 7 critical components the best converting product detail pages have and created an actionable checklist for you to reference on your own product pages.
Did you know that approximately 75% of internet users in the United States regularly search for visual content before they actually make a purchase? This number continues to increase each year, so if you haven’t properly optimized and configured the images on your website for Google Image searches, you’re definitely missing out on creating an additional traffic channel that presents some great opportunities to generate more sales and increase your brand’s reach.
Each consumer has their own unique customer journey when they buy from your online catalog. Similarly, there are paths of abandonment, where potential customers leave without purchasing.
Through analysis of metrics around these customer journeys, certain patterns emerge, which give us a Path to Purchase Map of best practices to implement in our own online catalogs. This gives us the greatest odds of success for ecommerce conversion, while mitigating the risks of abandoned shopping carts.
The rapid advancements in technology bring so many benefits to the world of website design and creation. It’s fairly easy to find a digital tool for just about any part of the design process, including the creation of wireframes. So, if these wireframe tools are supposed to make the design process easier, why do I still prefer to draw them out by hand?
For anyone not familiar with the ruling made by the Ninth District Court of Appeals on Tuesday, they found that Domino’s Pizza website, used by customers to order food for pickup and delivery, is covered by the Americans with Disabilities Act (ADA). This means that Dominos needed to make sure it’s site was accessible to those with disabilities. Let’s take a look at how this came to be, and what it means if you are a website owner.
If you’re not familiar with Marie Kondo, she is a recently famous organizing consultant, best-selling author and star of the new Netflix series Tidying Up. Each episode of the show, Marie helps families organize and declutter their homes and their lives, leading them to a happier, less overwhelming lifestyle. So why am I telling you about Marie Kondo, and what does her show have to do with marketing? At first glance, it may seem like nothing, but let's take a deeper look.
Another new analytical feature from Google? That’s right! Google has really been working hard in 2018, releasing a bunch of new tools and features available to its users. Being somewhat of a nerd when it comes to this stuff, I love being able to experiment with these new additions and see how they can help me not only make my own websites better, but more importantly my clients’ sites. The latest release that is rolling out in the upcoming week(s) is Google Signals. Let’s take a quick walkthrough on what this is and how it can improve your data.
We’ve all heard it a million times - content is king. We get it. Content you post online needs to be relevant, useful, unique and definitely speak to your target audience. So, you produce a piece of content, but it goes unread. “What the hell?”, you think. “Am I just wasting time time?”
If you’re currently using Google Analytics to track your website’s activity, events and goals, then you should have recently received an email regarding Google’s update to data retention. It’s important to update these settings to your liking, because these new settings will go in effect on May 25, 2018 - the same day the EU General Data Protection Regulation (GDPR) does. Here are a few things to keep in mind.
Website security is one of the most common concerns we hear from our customers. This is particularly true when they are considering a change in content management platforms. It’s a long term investment which is often tightly integrated within your network and other systems, so we understand the need for due diligence.