You’ve learned to think in LoBI.

Now master it.

What's It Worth?

How Smart Leaders Tie Every Tech Investment to Real Business Results

By Dave Goerlich — Coming Spring 2026

A practical guide for leaders making high-stakes technology decisions. Join the first wave of leaders mastering the Language of Business Impact.

Why This Book Matters

Let's face it: Leaders are still making costly, reactive tech decisions based on instinct.

Budgets are approved, projects move forward without proof, and by the time results disappoint, the money is gone.

Clarity isn't just knowledge — it's a habit.

This book gives you the system to define, measure, and defend every technology investment with confidence before the next decision cycle begins. Stop waste before it happens.

The 6-Step System for Measurable Results

You've learned the mindset. Now master the discipline.

1. Define the Why

Clarify outcomes before scope.

2. Dig Deep

Find and fix root causes, not symptoms.

3. Quantify the Impact

Measure every decision in financial terms.

4. Compare Options

Choose based on value, not enthusiasm.

5. Maintain Focus

Fund what moves the needle, delay what doesn’t.

6. Track Results

Build a culture of accountability and improvement.

WHO IT'S FOR

This book is NOT for software vendors or IT managers.

It's for operations and supply chain leaders accountable for outcomes but frustrated by systems that don't deliver.

You don't need another framework. You need a language that ties investment to measurable business value.

WHAT YOU WILL GAIN

Gain simple habits that protect clarity, preserve trust, and strengthen leadership.

✅ Spot the waste before it happens.
✅ Quantify the ROI of your next decision.
✅ Defend every investment with confidence.

A Note from the Author

Dave Goerlich

"Too many leaders make technology decisions in the dark. Not because they're careless, but because they lack a common language... Over thirty years in software and consulting, I've seen brilliant organizations waste millions solving the wrong problems. This book gives you the clarity to stop that waste before it starts."

"While most books focus on digital transformation trends, What's It Worth? focuses on the financial logic behind every decision. It's not theory. It's a must-read for impact-driven leaders."

— Endorsed by leading manufacturing and operations executives

Master the Language of Business Impact.

What's It Worth? Arriving Spring 2026.