Awareness is the beginning of your customer's journey and the first touchpoint you have with them. Now's the time to grab the user's attention and act as their guide.
IDENTIFY & ATTRACT
Now that your users are aware of what you are offering, it’s time for them to consider their options. This is where ease-of-use and brand messaging plays a huge role! If you can positively connect with users and give them an easy way to convert, there’s a much better chance that they will do so.
EXPLORE & DECIDE
If your users have come this far, don’t push them away with unneeded obstacles or complicated processes. At this point, conversions are your to lose. Fixing blockers in the conversion phase can show fantastic results.
SHOP & PURCHASE
In this last step, it’s all about continuing the customer experience. Although conversions are nice, creating raving brand loyalists is how to build the foundation for sustained growth.
LOYALTY & ADVOCACY
Digital Marketing + Buyer Personas + Customer Journey Analysis
= A Website Optimally Designed for Your Customers
We design and develop online catalogs websites and mobile apps.
Bring more customers to your store through effective marketing.
Keep your product information always up to date with your ERP and other systems.
Although this is simplified, in its full fidelity, this map outlines the key performance areas, the psychological hurdles and the physical steps your customers encounter when making a purchase, submitting a form or requesting a demo.
By comparing current customer paths with our baseline, we are able to develop a more accurate strategic plan focusing on your customers and target audience.
Question to ponder: Would more visitors on your website convert through an easier, more user-friendly experience, and if so, how can you make it happen?
We believe wholeheartedly the answer is YES, through the optimization of your Path to Purchase.
Without a proper path to purchase strategy, three major issues can cause customers to jump ship before making a purchase.
In the Discovery Phase, we analyze your current customer journey and find both strengths and weaknesses to build a strategic plan around.
This is only the beginning! Let's move on to Phase 2.
An effective marketing strategy doesn't solely focus on just website traffic. It should also include:
Our strategy for steady, sustainable growth
During the Attract & Retain phase, we focus on building a balanced strategy around connecting with both new customers and existing ones. Our end goal is to transition both groups into brand loyalists.
Staying relevant keeps customers happy so they return to make future purchases. Through our Path to Purchase analysis, we will:
The end result? Your customers are presented with the updated and accurate product information they expect, and your team will have more time to focus on business goals rather than having to do the work manually. It's a win-win.