Creating a mortgage lending platform for a new type of borrower - millennials.

vLoan, now re-branded as Union Home Mortgage, approached us with a project would require us to fully understand who their target audience and customer base were. Their goal was to build a mortgage lending platform that would appeal to millennials, a group that traditionally prefers to educate themselves. This project involved strategic research, planning and persona creation, as well as quality development and design in order to make it a success.