The Refinery - Cleveland Web Design Firm
Client Name Featured Image

vLoan

Incubated inside of a national mortgage bank, vLoan is a mortgage lending platform for a new type of borrower - millennials.

The Challenge

Borrowers traditionally rely on bankers and realtors to educate them through the process of getting a mortgage. This isn't the case with millennials, who prefer to do things on their own. Our challenge was to build an intuitive self-service lending platform for this audience.

Our Process

As a new company, vLoan relied on The Refinery to wear many hats. We worked through product conception, ideation and market feedback in a strategy session with a specialized mortgage consultant, MortgageCTO, in order to vet and prototype innovative new user interface concepts like live rate calculators and a re-imagined, simplified mortgage application process.

As the project progressed, we helped staff an internal development team for vLoan to handle the backend loan origination system, while The Refinery focused on the user interface and marketing website.

Website Design

We design websites that connect with your customers.

Our design and development process is driven by key initiatives including: user research, content architecture, design systems, standards-based markup and an infrastructure scaled for the enterprise.

We also believe in the practice of informed design. We want to know your goals, your KPI's and we want to know what YOU know about your customers, so that we can build a website that is attractive to those customers and performs as it should to help you reach the benchmarks that matter to you.

We utilize a state-of-the-art content management system (CMS) called CraftCMS to build easy to maintain websites that can grow with your business.

Card Sorting
Card Sorting

See how your users organize content.

Dev Ops
Dev Ops

Automate your operations.

HTML/CSS
HTML/CSS

Standards based front-end development.

Information Architecture
Information Architecture

Put your content in the right order.

Javascript
Javascript

Building interactive user interfaces.

Marketing Strategy
Marketing Strategy

Find new customers.

Prototyping
Prototyping

Build a new product concept to test.

Responsive
Responsive

Design for screens of all sizes.

Search Engine Optimization
Search Engine Optimization

Increase your Google ranking.

Wireframes
Wireframes

Get things laid out right.

The first month after launching, the new product moved more than $60 million in new mortgages. That number continued to increase month over month, as more was invested into marketing and advertising.  It has proven to be a product which disrupts the lending process by traditional banks.

The product we designed and created was successful at scale.  Through continuous refinement, we made further usability and marketing updates to the website to increase conversion rates and add additional features over time.

“The Refinery is a firm full of gifted and passionate user experience experts. They represent the end user well and strike a great balance between product perfection and the reality of time and budget constraints.”

– Rob Withers - MortgageCTO