The Refinery - Cleveland Web Design Firm
Client Name Featured Image

OEConnection

OEC provides high quality eCommerce and technology solutions to automakers and franchised dealers that facilitate the sale of Original Equipment (OE) replacement parts. In addition to the auto industry, OEC expanded their capabilities to additional OE manufacturers in other industries, both domestically and abroad, who are looking for eCommerce expertise in expediting and supporting their parts supply chains.

The Challenge

To redesign the OEC company website to better position them as a technology leader. Our strategy would include the reorganization of the website so visitors could easily find what they were looking for as well as select, implement and train OEC team members on the newly implemented content management system so they would be able to easily maintain the website moving forward.

The Path

We talked with all of the stakeholders to determine everyone’s priorities, needs and the definition of success in order to help shape the scope and priorities of the redesign. Next, we dug into the analytics to identify key user paths on the current site, where visitors were dropping off of the site and the top landing pages visited from a variety of sources.

Once we had a good understanding of the goals for redesign in addition to the data from the current site, we started an audit of the site structure so we could identify the optimal way to organize the content and structure the navigation. OEC offers various solutions to a wide range of users that all needed to be clearly represented.

In the wireframe stage, The Refinery restructured the layout of the content with the goals of immediately providing value to the users and maintaining consistent template structures across the new site. Having a consistent template structure will allow OEC to easily maintain the site as it evolves over time.  Using OEC’s brand guidelines, The Refinery created high fidelity designs from these wireframes.

With approved wireframes, design approach and a defined style guide, we identified the technical requirements needed for implementation.  We recommended CraftCMS as the appropriate content management system due to it's simplicity and design flexibility. 

Website Design

We design websites that connect with your customers.

Our design and development process is driven by key initiatives including: user research, content architecture, design systems, standards-based markup and an infrastructure scaled for the enterprise.

We also believe in the practice of informed design. We want to know your goals, your KPI's and we want to know what YOU know about your customers, so that we can build a website that is attractive to those customers and performs as it should to help you reach the benchmarks that matter to you.

We utilize a state-of-the-art content management system (CMS) called CraftCMS to build easy to maintain websites that can grow with your business.

Card Sorting
Card Sorting

See how your users organize content.

Dev Ops
Dev Ops

Automate your operations.

HTML/CSS
HTML/CSS

Standards based front-end development.

Information Architecture
Information Architecture

Put your content in the right order.

Javascript
Javascript

Building interactive user interfaces.

Marketing Strategy
Marketing Strategy

Find new customers.

Prototyping
Prototyping

Build a new product concept to test.

Responsive
Responsive

Design for screens of all sizes.

Search Engine Optimization
Search Engine Optimization

Increase your Google ranking.

Wireframes
Wireframes

Get things laid out right.

The Results

With the launch of their new website, OEConnection's marketing team is empowered to make changes without the assistance of their IT department.  By replacing their aging content management system, The Refinery's new system saves internal resources and agency spend while increasing the time to market.

The new website is designed with modern web standards to be responsive for mobile devices as well as accessible to those with disabilities.  Furthermore, the new website is multi-lingual, supporting more than a half-dozen languages.

"We brought The Refinery in and we didn't know where to start. The Refinery was able to build a site for us that matched exactly what we were looking for and now meets the needs of people looking at the site from their phone or tablet.  I would say that The Refinery is really dedicated to understanding your business and building a site that is not only going to work for your customer, but also for your internal teams.

Working with The Refinery was seamless. It was like they were an extension of our team, so we always knew what they were doing day to day. And they just were very easy to work with. They laid out the vision for the website and it was exactly what we were looking for."

Kathy Jambor, OEConnection