Duck Brands, the iconic national brand behind Duck Tape, Frog Tape, T-Rex Tape, Bubble Wrap and the creative pioneers behind the Duck Tape Prom, engaged with The Refinery to build a modern digital marketing platform.
The Technical Agency Partner
Duck Brands was looking for a new type of agency, a technology partner, who could expand the capabilities of traditional marketing software. Just as importantly, they needed an agency open to collaborating with their other creative partners to build a cohesive experience across all channels.
The Refinery's relationship with Duck Brand is focused around results more than projects. As part of that effort, The Refinery has spearheaded a number of critical marketing and development efforts, including:
- The conversion of all their major brand websites to a common, modern content management system
- Integration between the marketing websites and an internal product catalog
- Integration with tools for displaying 3rd party online ratings and reviews
- Integration with direct to consumer ecommerce platforms.
- Automatic tools for calculating materials needed to pack before a move
Agency Services
Our agency services allow us to build long-standing client relationships.
We let the results speak for themselves. With a smaller team of world class talent paired with lean technological methodologies, companies that choose to work with us get to experience a client-agency relationship unmatched in the industry. The Refinery was built on strong, personal bonds with long-standing clients and continues to grow with outstanding work, communication and results.
We know that some projects have a lot of moving parts. We have experience working with internal stakeholders, third-party vendors and other agencies in tandem to produce effective results for our clients.
The point: we can play nice in the sandbox.
Finding an agency that's the right fit can be a difficult task. We're confident we can be that agency.
Database
SQL DBA support.
Dev Ops
Automate your operations.
HTML/CSS
Standards based front-end development.
Information Architecture
Put your content in the right order.
Javascript
Building interactive user interfaces.
Launch
Take your new product to market.
Marketing Strategy
Find new customers.
Prototyping
Build a new product concept to test.
Research
Dig into how your users work today.
Responsive
Design for screens of all sizes.
Sketching
Innovative ideas drawn on napkins.
Social Media Management
Captivate your audience.
Strategy
Plan your next move.
System Integration
New apps on your current software.
Wireframes
Get things laid out right.
The Results
A relationship built on chasing the highest value.
The ongoing relationship between Duck Brands and The Refinery continues to bear fruit. Key factors of success so far include:
- Our new technology infrastructure saves Duck Brands more than 50% of their ongoing hosting costs.
- Moving to a modern content management system increases our capability for integration with other products, while decreasing the licensing costs by tens of thousands of dollars each year.
- Publishing a new content management library for driving new business through content marketing and social media.
“I've worked with a lot of different vendors and partners in my career. I definitely think their account management, attention to detail and customer service is one of the best I've ever seen.”
Lisa Hudak - Senior Digital Marketing Manager
