Analyze. Strategize. Design. Develop.

We research your customers to gain a deep understanding of their wants and needs, and use that information to fundamentally guide our strategic experience and website design process.

Above All Else, Focus on Your Customers' Experiences & Feelings

When you can give customers a great experience, they will FEEL CONFIDENT about doing business with you. A beautiful website is important, but it doesn't compare to fully understanding the people you are trying to connect with.

Two people discussing a chart presentation.

Your Audience Should Always Be Your Top Priority

Your website should be built with a complete understanding of your customers' wants and needs.

Your Customers Are Your Most Important Asset

If you can personally connect with your end users through strategic design, and you give them a clear path to what they are looking for, you've created a valuable asset for them which promotes your most important digital goals.

Using Our Path to Purchase Analysis to Gain Concrete Insights

Our Path to Purchase Analysis not only provides valuable data about your customers, but is the starting point of our strategic website design process. It also gives you the perfect opportunity to get to know our team and our process!

Get Started

The Proof is in Our Results.

Digital Agency of Record for Their 4 National Brands

We are the digital agency of record for Shurtech, managing websites for their four national brands. During our tenure with Shurtech, we’ve successfully completed various projects for them including the implementation of a mature CMS, UX research / persona interviews, information architecture and marketing automation.

A sample image of our work for Cleveland Clinic

Helping Doctors Diagnose Autism

In partnership with The Cleveland Clinic, The Refinery prototyped, designed, developed and launched new technology to aid doctors in the diagnosis and treatment of autism in children.

The success of this project was achieved through real-time evaluation of biometric data from the patient in a clinical setting.

A sample image of our work for Hawk Performance

Design, Development & Branding of Their First Flagship Website

Hawk Performance creates and sells top-tier automotive braking systems designed high performance. We designed and developed their e-commerce website, focusing on accentuating their well-known brand in the automotive industry. In addition to designing and developing their flagship website, we included customer-focused ecommerce functionality, a complex vehicle selector and ERP integration.

Our Goal is to Build Partnerships

I've worked with a lot of different vendors and partners in my career. I definitely think their account management, attention to detail and customer service is one of the best I've ever seen.

Lisa Hudak

Shurtech - Senior digital Marketing Manager

“I’ve never worked with an agency who put more time, effort and investment into our partnership than The Refinery. In every interaction, they’ve made life better for our team, and our clients.”

Chris Baldwin

True Digital - Communications - CEO

Josh and the team at the Refinery are not only good at what they do, but they also watch our back and own any project they work on. They keep close attention to all details, and they understand the emotions tied to implementing a new website or marketing strategy. They truly are partners in our ecommerce investment.

Michael Fox

Ohio Travel Bag - CEO

“The Refinery is a firm full of gifted and passionate user experience experts. They represent the end user well and strike a great balance between product perfection and the reality of time and budget constraints.”

Rob Withers

Mortgage CTO - Principal

"It is rare to find professionals who have the full package: a compassionate heart, understand and have the ability to communicate the “why” behind an organization and remain ahead of the curve in their industry. Our staff continues to value Josh and his staff’s input and guidance all provided with the highest of standards and ethics."