The Refinery - Cleveland Web Design Firm
Client Name Featured Image

Viveve Medical

Viveve Medical is at the forefront of the booming demand for clinically proven women's health and wellness treatments.

Viveve needed to improve the user experience for their global sales force, distributors and community of physicians to interact with several disparate systems that Viveve provides for them.  Their global footprint also required that content be restricted, translated or even changed based on various factors to ensure highly granular international usability, compliance and security. 

Powering Sales Growth

As a well-funded technology startup, Viveve required a significant investment and sales and marketing to grow rapidly.  The Refinery worked strategically with the sales and marketing teams to design programs to attract and educate medical practices and turn them into customers.

A key challenge of this solution was enabling conversation between customers and sales reps, while creating a seamless user experience.   By interviewing internal stakeholders and customers, we were able to build a proof of concept for a new customer portal.

The Viveve Customer portal was a custom designed piece of software built on Ruby on Rails, which connected several pieces of software via single-sign-on.

User Interface Design

User experience is vital to the success of any website.

Websites need to function properly, be easy to navigate, be responsive on multiple devices and support the company’s digital goals, whether being education/informational, capturing leads or generating sales.

One of the best ways to know if your website is delivering your customers what they need is to simply ask them. 

We couple industry specific best practices with user research and analytics to offer insights that help us develop websites that have an optimal structure, making them both easy to maintain and easy for visitors to use - whether it be on a smartphone, tablet or computer. 

Our case studies showcase how we are consistently able to create a positive user experiences on the websites we develop.

HTML/CSS
HTML/CSS

Standards based front-end development.

Information Architecture
Information Architecture

Put your content in the right order.

Prototyping
Prototyping

Build a new product concept to test.

Sketching
Sketching

Innovative ideas drawn on napkins.

Wireframes
Wireframes

Get things laid out right.

Web Development

We develop websites that fuel digital growth and connect with customers.

Well-built custom websites are a key element in supporting a company’s growth initiatives, KPIs and overall digital success. By understanding a company’s internal processes and what they want to accomplish online, we are able to use our development expertise to build a custom solution that far exceeds expectations.

Good websites anticipate the users needs and help them navigate to what they need easily. But good websites also make it easy for the team powering them to make updates, change layouts and add content where they need, when they need. You shouldn't need a degree in Information Technology to add a page to your website. 

We develop websites with scale in mind, so as a company grows, the websites remain useful and relevant to the organization. Browse our case studies to the right to learn more.

API Development
API Development

Get your apps talking to each other.

Database
Database

SQL DBA support.

Dev Ops
Dev Ops

Automate your operations.

HTML/CSS
HTML/CSS

Standards based front-end development.

Javascript
Javascript

Building interactive user interfaces.

Responsive
Responsive

Design for screens of all sizes.

Ruby Development
Ruby Development

Ruby on Rails web apps.

System Integration
System Integration

New apps on your current software.

Testing
Testing

Make sure it all works as it should.

The Results

Working closely with Viveve's team of technology partners and their digital marketing group, The Refinery developed and implemented a mobile responsive, single sign on user portal.  This provided streamlined access to invite physicians to Viveve's CRM, learning management system and community of practice systems, resulting in higher levels of physician engagement with the various tools Viveve provides for them.

  • Rescued a failing Salesforce.com integration project
  • Implemented a custom Ruby on Rails application for calculating return on investment
  • Created a universal single-sign-on application between several 3rd party applications, including Salesforce.com.

“The Refinery salvaged a large and very visible project for me after a previous vendor failed to deliver. With great skill, attention to detail and exceptional project management we were able to get back on track and produce a deliverable that far exceed me and my company’s expectations. Their technical abilities are second-to-none. It is their work ethic and service level that really sets them apart. 

The company genuinely cares about you and the success of the project! Often times in meetings, I will casually mention another problem I need to solve and with in a day or two Refinery has proposed a solution! Their idea is never long and complicated, it’s an elegant and FAST solution. The way they manage their projects, by providing dedicated resources, means they deliver quickly, efficiently and correctly the first time. I love the 2 week sprints!!!! The Refinery goes WAY above and beyond at every turn. They simply are the best partner!”

Kristi Ashton, Viveve Medical