The Refinery - Cleveland Web Design Firm
Client Name Featured Image

COMS

The COMS Daylight IQ application is focused on helping skilled nursing facilities assess and provide the best care possible for their patients.

Prior to our involvement, the COMS product was visually dated and customers were complaining about it being difficult or laborious to work with.

We started the project by observing 11 nurses individually in person while they used the current COMS product to accomplish their jobs. This gave us a baseline understanding of the product's strengths and weaknesses from the perspective of the end users.  Through user observation, we learned that nurses were not using the application the way our client thought it was being used. This lead to an overhaul of the current design so that it would work with the user rather than against them. After restructuring the information into logical groupings along with changing screens and architecture to fit the new process, we tested the product with the nurses we had observed earlier. Based on their feedback, we measured our results and made further refinements before we released a beta version.

User Experience Design

Our design concepts and decisions are based upon strategic user research.

The most important aspect of a marketing website is the ability to connect with the user. By understanding the end users through research and experience, we are able to design websites that properly represent the company and brand, speaking directly to that company’s customer base.

We work with a multitude of businesses in various industries and understand the differences between them. View our case studies and see why details of user interface design make a difference.

Card Sorting
Card Sorting

See how your users organize content.

Information Architecture
Information Architecture

Put your content in the right order.

Personas
Personas

Understand your users wants/needs.

Research
Research

Dig into how your users work today.

User Observations
User Observations

Talk with users in their natural habitat.

User Interface Design

User experience is vital to the success of any website.

Websites need to function properly, be easy to navigate, be responsive on multiple devices and support the company’s digital goals, whether being education/informational, capturing leads or generating sales.

One of the best ways to know if your website is delivering your customers what they need is to simply ask them. 

We couple industry specific best practices with user research and analytics to offer insights that help us develop websites that have an optimal structure, making them both easy to maintain and easy for visitors to use - whether it be on a smartphone, tablet or computer. 

Our case studies showcase how we are consistently able to create a positive user experiences on the websites we develop.

HTML/CSS
HTML/CSS

Standards based front-end development.

Information Architecture
Information Architecture

Put your content in the right order.

Prototyping
Prototyping

Build a new product concept to test.

Sketching
Sketching

Innovative ideas drawn on napkins.

Wireframes
Wireframes

Get things laid out right.

The Results

COMS was able to retain valuable customer relationships as a result of the product re-engineering and credits the redesign of the application as being instrumental in their lead generation efforts and subsequent turnaround.

Furthermore, showcasing the redesigned product at an industry conference ended up generating over 300 new sales leads for COMS. Not only was this a substantial feat, but it represents the largest number of leads the company has ever generated at one time and exceeded their full-year lead generation goal — and it happened over 4 days.

“Showcasing version 2.0 of the product at an industry conference ended up generating over 300 sales leads.” 

– Bill Stuart - President & COO​​