The Refinery - Cleveland Web Design Firm

Website Management

Let the team at The Refinery keep your website fresh, modern and updated with relevant content.

No More Webmasters - You Need a Partner

Conducting business online requires more than just website maintenance. Technology moves and grows too fast to let things go stale. You need a strategic partner that takes the time to understand your business and how to proactively market your business through digital channels.

Web design is continually becoming more technical and complex. To be successful, there are numerous skills required, including: software engineering, information architecture, considerations for the device being used and social media. It takes active marketing campaigns to draw people to your website through search engines, paid advertising and social media channels. On top of that, it requires an ongoing review of analytical data and A/B tests to improve the user experience.

Website Design

We design websites that connect with your customers.

Our design and development process is driven by key initiatives including: user research, content architecture, design systems, standards-based markup and an infrastructure scaled for the enterprise.

We also believe in the practice of informed design. We want to know your goals, your KPI's and we want to know what YOU know about your customers, so that we can build a website that is attractive to those customers and performs as it should to help you reach the benchmarks that matter to you.

We utilize a state-of-the-art content management system (CMS) called CraftCMS to build easy to maintain websites that can grow with your business.

Card Sorting
Card Sorting

See how your users organize content.

Dev Ops
Dev Ops

Automate your operations.

HTML/CSS
HTML/CSS

Standards based front-end development.

Information Architecture
Information Architecture

Put your content in the right order.

Javascript
Javascript

Building interactive user interfaces.

Marketing Strategy
Marketing Strategy

Find new customers.

Prototyping
Prototyping

Build a new product concept to test.

Responsive
Responsive

Design for screens of all sizes.

Search Engine Optimization
Search Engine Optimization

Increase your Google ranking.

Wireframes
Wireframes

Get things laid out right.

Digital Marketing

Our digital marketing strategies expand digital reach, increase website traffic and drive revenue.

Marketing strategy is far from a “one size fits all” approach. Successful marketing strategy starts with understanding a business, its goals and its target audience. Digital marketing strategy can vary greatly depending on whether a business needs to increase their market share/brand recognition, launch a new product/service or drive traffic and revenue to the website.

Our digital marketing strategies are unique and fluid for each and every client. It’s important to be able to quickly change direction in order to take advantage of newly discovered opportunities and to be certain all our efforts support the main goal(s) of the overall campaign strategy. 

We believe in adding the highest value to our clients, so whether that means supplementing and supporting your internal marketing team, working with agencies your already engaged with to round out your efforts, or taking the lead to help you identify and engage your marketing strategy, we're here to help you accomplish your goals. 

Being a good agency partner means being there to support our clients and work with them in the best way possible.

 See how we can help your business exceed its marketing goals.

Content Writing
Content Writing

Website, blogs and whitepapers.

Marketing Strategy
Marketing Strategy

Find new customers.

Search Engine Optimization
Search Engine Optimization

Increase your Google ranking.

Social Media Management
Social Media Management

Captivate your audience.

Personas
Personas

Understand your users wants/needs.

Research
Research

Dig into how your users work today.