The Refinery - Cleveland Web Design Firm

User Interface Design

Sketch wireframes and design high fidelity screens.

Designing Intuitive Products

The user interface is the product to the people who use it. The headlines, paragraphs, navigation bars, images, forms, buttons and other components are what your users interact with to accomplish tasks.

In our experience, user interface design that is done well can have the highest ROI of any activity when developing a product for the following reasons:

  • Your customers enjoy using the product and they remain customers for a longer period of time
  • Products are easier to sell, thanks to attractive sales collateral and customer referrals
  • Your support cost decreases since fewer people are confused when using your product

Website Design

We design websites that connect with your customers.

Our design and development process is driven by key initiatives including: user research, content architecture, design systems, standards-based markup and an infrastructure scaled for the enterprise.

We also believe in the practice of informed design. We want to know your goals, your KPI's and we want to know what YOU know about your customers, so that we can build a website that is attractive to those customers and performs as it should to help you reach the benchmarks that matter to you.

We utilize a state-of-the-art content management system (CMS) called CraftCMS to build easy to maintain websites that can grow with your business.

Card Sorting
Card Sorting

See how your users organize content.

Dev Ops
Dev Ops

Automate your operations.

HTML/CSS
HTML/CSS

Standards based front-end development.

Information Architecture
Information Architecture

Put your content in the right order.

Javascript
Javascript

Building interactive user interfaces.

Marketing Strategy
Marketing Strategy

Find new customers.

Prototyping
Prototyping

Build a new product concept to test.

Responsive
Responsive

Design for screens of all sizes.

Search Engine Optimization
Search Engine Optimization

Increase your Google ranking.

Wireframes
Wireframes

Get things laid out right.

User Interface Design

User experience is vital to the success of any website.

Websites need to function properly, be easy to navigate, be responsive on multiple devices and support the company’s digital goals, whether being education/informational, capturing leads or generating sales.

One of the best ways to know if your website is delivering your customers what they need is to simply ask them. 

We couple industry specific best practices with user research and analytics to offer insights that help us develop websites that have an optimal structure, making them both easy to maintain and easy for visitors to use - whether it be on a smartphone, tablet or computer. 

Our case studies showcase how we are consistently able to create a positive user experiences on the websites we develop.

HTML/CSS
HTML/CSS

Standards based front-end development.

Information Architecture
Information Architecture

Put your content in the right order.

Prototyping
Prototyping

Build a new product concept to test.

Sketching
Sketching

Innovative ideas drawn on napkins.

Wireframes
Wireframes

Get things laid out right.