The Refinery - Cleveland Web Design Firm

Information Architecture

Ensure you have the best content in the right structure.

Everything in it's Place

Your website is a reflection of your business. If visitors can't find what they're looking for quickly, they'll likely leave and you'll lose a potential customer. Make it easy for them to navigate your website.

The content on your website is one of, if not the most important element visitors will see. Publishing new content to your website each month will keep your business relevant in the search engines and as an expert in the industry. Stopping the flow of new content can run you the risk of being outranked by those who do post regularly.

Information architecture is how we design the foundation and structure your content fits into. This gives both large and small websites to be easily navigated.

Here's how we do it:

  • Stakeholder Interviews. We talk with internal stakeholders at your company to understand the key messaging the website needs to address.
  • Customer Interviews. We talk with your customers and prospects to understand what they want to get out of your website.
  • Card sorting. We give a series of customers a deck of cards with your content and watch how they sort that content into related stacks. We look for commonalities among the participants to inform us in our next steps.
  • Content writing. When we find gaps in what customers are looking for, we provide content writing services to address them.

User Experience Design

Our design concepts and decisions are based upon strategic user research.

The most important aspect of a marketing website is the ability to connect with the user. By understanding the end users through research and experience, we are able to design websites that properly represent the company and brand, speaking directly to that company’s customer base.

We work with a multitude of businesses in various industries and understand the differences between them. View our case studies and see why details of user interface design make a difference.

Card Sorting
Card Sorting

See how your users organize content.

Information Architecture
Information Architecture

Put your content in the right order.

Personas
Personas

Understand your users wants/needs.

Research
Research

Dig into how your users work today.

User Observations
User Observations

Talk with users in their natural habitat.

User Interface Design

User experience is vital to the success of any website.

Websites need to function properly, be easy to navigate, be responsive on multiple devices and support the company’s digital goals, whether being education/informational, capturing leads or generating sales.

One of the best ways to know if your website is delivering your customers what they need is to simply ask them. 

We couple industry specific best practices with user research and analytics to offer insights that help us develop websites that have an optimal structure, making them both easy to maintain and easy for visitors to use - whether it be on a smartphone, tablet or computer. 

Our case studies showcase how we are consistently able to create a positive user experiences on the websites we develop.

HTML/CSS
HTML/CSS

Standards based front-end development.

Information Architecture
Information Architecture

Put your content in the right order.

Prototyping
Prototyping

Build a new product concept to test.

Sketching
Sketching

Innovative ideas drawn on napkins.

Wireframes
Wireframes

Get things laid out right.